The Indiana Fever have been the hottest ticket in women’s basketball, having hosted the largest audiences in the WNBA throughout the first few weeks of the season.
Since drafting former Iowa Hawkeyes superstar Caitlin Clark with the No. 1 pick in the 2024 draft, the Fever have been selling tickets at unprecedented rates. In fact, the Fever’s home attendance through five games this season has already surpassed their total home attendance from last year, according to Front Office Sports.
Data from Across the Timeline indicates that Indiana is averaging a league-high 16,571 fans at their home games. They’ve already had a total attendance of 82,857 in their first five home games, which is more than their 2023 season total of 81,336, which was the second lowest in the league.
No team in the WNBA averages more fans home or away than the Indiana Fever.
Caitlin Clark’s Fever has already broken its franchise attendance record set last season—in just five games.
The impact Clark has had on ticket sales is undeniable. The Fever averaged an attendance of 4,066.5 fans last year, a figure which has more than quadrupled in ’24.
That impact extends to the road, too. The Los Angeles Sparks hosted the league’s largest crowd at a single game this season when 19,103 fans poured into the Crypto.com Arena for a matchup against Clark and the rest of the Fever.
In fact, in all but one of the Fever’s road games this year, the home team has had their highest attendance of the season. The only exception was the Las Vegas Aces, as their home opener had a slightly larger turnout than their matchup against Indiana. At road games this year, an average of 15,315 fans have turned up to see the Fever, coming in well ahead of the Sparks (11,104).
Caitlin Clark is a supporter of all women's sports, not just the WNBA.
Prior to Clark's game with the Indiana Fever on Friday night, an 85-83 Fever win over the winless Washington Mystics, the rookie was asked if she had tuned into Game 1 of the NBA Finals between the Boston Celtics and the Dallas Mavericks, which had tipped off Thursday night.
Clark's response was perfect.
Caitlin Clark was asked if she watched the NBA Finals last night: “I had the women’s college softball World Series on instead… there’s a girl that pitches for Texas who’s a freshman that actually lived a couple streets over from me growing up.”
"To be honest, I had the women’s college softball world series on instead," Clark said. "It was a little bit better of a game, but when I flipped back to the NBA... Yeah I was flipping back and forth."
"There’s a girl that pitches for Texas who’s a freshman that actually lived a couple streets over from me growing up, so I was rooting for the Texas Longhorns, unfortunately, they couldn't get it done. I think that's even just a great display of women's sports and where it's going. I've always been a big fan of women's softball and women's sports across the board, so I was moreso watching that."
Clark did acknowledge that she's watching the finals, though she also admitted that the Indiana Pacers, who lost to the Boston Celtics in the conference finals, not making it affected her interest levels a bit.
But the bigger point here is Clark's unwavering support for women's sports across the board. As arguably the biggest driver of interest in the WNBA at the moment, Clark has the ability to help lift up nearly any other women's sport she supports or has an interest in.
Clark was doing just that by bringing attention to the women's college softball world series.
Mainstream men’s sports punditry has discovered the WNBA, and I wish it hadn’t.
Popular programs like First Take and The Pat McAfee Show are typically preoccupied with the goings on in the NFL and NBA but have recently dedicated increased airtime to women’s basketball. This type of universal coverage, and the exposure it generates, is what women’s sports supporters and insiders have hoped for for decades. But now, it’s here, and it feels less like validation, and more like an affliction.
The heightened interest in women’s basketball centers around the cultural phenomenon of Catilin Clark. Her collegiate career at Iowa is nothing short of groundbreaking, and her generational talent rightfully earned her a boatload of loyal fans. Clark’s transition to the WNBA has been watched breathlessly, bringing an unprecedented level of attention to the league, buoying viewership, ticket sales and investment. With the Clark hype has come a flood of media scrutiny typically reserved for men’s sports leagues. The devolving discourse—which reached a fever pitch this week after the Chicago Sky’s Chennedy Carter committed a Flagrant 1 foul on Clark last Saturday—has exposed how unequipped a mainstream sports media dominated by men is for this moment.
"Who talks about the WNBA, who talks about women, who talks about women's sports more than First Take?" Stephen A. Smith asked Monica McNutt at the end of a 40-minute segment addressing the Carter foul on Clark on Monday’s show. "Stephen A., respectfully, with your platform, you could have been doing this three years ago if you wanted to,” McNutt responded, leaving Smith incredulous.
Directing that question at McNutt, an accomplished former collegiate basketball player herself and established broadcaster, is laughable. Smith’s stance that First Take bestowed McNutt, and the WNBA, with a platform they ought to be grateful for echoes the prevailing sentiment that the league’s players owe Clark a debt of gratitude. It’s patriarchal and condescending and fails to acknowledge the work of generations that has poured into the WNBA. McNutt later expanded on the exchange, saying, "I think what I was frustrated by in our conversation earlier is that we can hold more than one truth, y'all. The idea of some players being jealous, yes, that probably exists. But I think since Caitlin's made her debut, there's been a large and loud push that it's been Caitlin vs. the W."
The swirling commentary about Clark’s unfair treatment at the hands of WNBA veterans does the 22-year-old rookie a disservice too, evidenced by Pat McAfee’s bizarre defense (?) of the Fever star on Monday’s episode of his show. "I would like the media people that continue to say, 'This rookie class, this rookie class, this rookie class'. Nah, just call it for what it is — there's one white b---- for the Indiana team who is a superstar," McAfee said, in an attempt to praise Clark. He later apologized for his remarks.
First, let’s get the obvious point out of the way: It’s best not to refer to a professional athlete who one purports to revere in such derogatory terms. Second, the impulse to protect Clark is paternalistic and undermines her prowess as a physical and unrelenting competitor. Clark isn’t a meek person in need of shielding, nor is she a shrinking violet, leading the league in technical fouls (three). The racial overtones are hard to ignore too. Sky rookie Angel Reese—who has 3.3 million Instagram followers and can also be credited with the recent rise in popularity of women’s basketball—was pulled down by the Connecticut Sun’s Alyssa Thomas, who was ejected from the May 25 game due to the Flagrant 2 foul. There hasn’t been wall-to-wall coverage of that incident, nor has it inspired the same media firestorm that Carter’s hip check on Clark did.
The inclination to highlight the foul(s) on Clark alone exhibits an unfamiliarity with the WNBA. It’s a physical league, and things get chippy, just like in any other professional sport. Unlike other leagues, however, the WNBA boasts very few roster spots, meaning on any given night the most elite basketball players in the world are on the floor battling it out in highly competitive matchups. While “not appropriate,” as Sky coach Teresa Weatherspoon categorized Carter’s foul on Clark, it is also not remarkable, nor is it a new occurrence.
Putting a spotlight on something the way many sports media personnel have with the WNBA, isn’t the same as illuminating it. What is coverage without curiosity? What is narrative without knowledge? What is an argument without good faith? All press is not in fact good press when, to McNutt’s point, Napheesa Collier’s standout season, Arike Ogunbowale’s 40-point game and A’ja Wilson’s MVP campaign are failing to break through. It’s starting to feel like men’s sports commentators’ newfound interest, or at least newly articulated interest, in women’s basketball, is being wielded as a cudgel, punishing any player, reporter or fan who isn’t just grateful to be here.
The WNBA is a 28-year-old league with a rich history despite its young age. It has a lore that includes rivalries, dynasties, beefs and ballers. It has a culture—from its players to its fans—that is uniquely women-led, queer and Black. The W is unlike any other sports league in the U.S., and it’s better for its singularity. The current commentary is not only shortchanging the players—rookies and vets alike—but it is also willfully ignorant about the WNBA’s mores, taking a vibrant league and coating it with dull commentary. The WNBA deserves better than what the current landscape of talking heads has to offer.
Caitlin Clark is now taking over the sports memorabilia industry. After dominating college basketball for the last couple years she was taken first overall in the 2024 WNBA Draft. Now her first professional card, which is part of Panini's 2024 Instant WNBA Draft Night series, sold for $10,000 according to Darren Rovell's cllct.
"The Clark Blue Viper 1/1 Auto ranks as the sixth-most expensive recorded sale of a card for the Iowa superstar. It was sold in a Dutch Auction format, with the price dropping every five minutes until the product sells out. Because of heavy interest in Clark collectibles, no drop was needed to find a buyer.
In addition to the 1/1 $10,000 card, Panini also sold other variations of Clark cards, ranging from a base card, which was priced at $9.99, to a non-autographed variant of the Blue Viper 1/1 card, which sold within minutes for $3,000."
With Indiana Fever tickets selling fast and for record prices, it's not a question of if the WNBA will see a ratings bump, but exactly how big will it be?
