I have been a running back truther for as long as I can remember playing fantasy football. My first-ever draft pick came back in 1998 when I took Terrell Davis. I later traded for then-rookie Fred Taylor. Can you say championship?
Since then, I’ve focused my early-round picks on runners. From Emmitt Smith, Barry Sanders, Marshall Faulk, and LaDainian Tomlinson in the past to the likes of Christian McCaffrey and Breece Hall in more recent years, getting a few stud runners was always at the forefront of my fantasy roster build.
So, when the “Zero RB Strategy” was introduced by Shawn Siegeleback in 2013, I scoffed. This philosophy is based on completely avoiding running backs in the first five rounds. Instead, fantasy fans load up on wide receivers, a tight end, and a quarterback before turning their attention to the running back position. To me, it made zero sense. After all, backs have long been the lifeblood of fantasy football!
Why the hell would I avoid that?
In my opinion, the Zero RB strategy required a lot of luck. You had to hope at least a few of the backs you drafted after the first five rounds panned out, and many times those lottery tickets ended up in the waiver wire garbage. If you didn’t land a breakout or sleeper runner on the wire either, well, your backfield was likely trash. In this scenario, a bad backfield was a fantasy death sentence.
Then, the 2022 season happened.
A few of the running backs we’ve leaned on for years, like Alvin Kamara, Ezekiel Elliott, Dalvin Cook, and Leonard Fournette (to name a few), saw their totals decline at some level. The top overall pick, Jonathan Taylor, finished as the RB32, making it the third straight year the consensus top pick was a runner who failed to meet expectations. We also saw a further increase in the number of backfield committees emerge around the league.
At the same time, wide receivers thrived.
Justin Jefferson, Ja’Marr Chase, and CeeDee Lamb were among the young wideouts who were rising up. A.J. Brown, Amon-Ra St. Brown, Jaylen Waddle and Devonta Smith (to name a few) also thrived for fantasy fans. And while the position isn’t completely clear of injuries (Cooper Kupp), it’s far less likely a receiver will suffer a long-term ailment compared to a running back. That’s part of the reason we are seeing so many runners holding out over current contractual issues while No. 2 and 3 wide receivers are getting their bags.
This has been the perfect storm of sorts, and it’s created a huge shift in the importance of wideouts. In the high-stakes world of the NFFC, where some of the best fantasy players play for oodles of dough, eight of the top 12 overall picks are wideouts. What’s more, 17 of the first 36 picks (top three rounds) are receivers. It’s a different world, folks.
When we include these factors, plus the emergence of the top-tier quarterbacks and tight ends as top-50 overall choices, we’re now seeing running backs getting pushed down draft boards. It’s created a scenario where (I can’t believe I’m saying this), the Zero RB Strategy is a more viable approach. In fact, I have even used it in the last two years.
Do I use this all the time? No. I prefer an altered version where I draft three wideouts in the first four rounds. The other two picks are likely running backs. I’ve also used the “Hero RB” philosophy, which has managers grab a running back in Round 1 and then go with wide receivers in each of the next three rounds. It all depends on where you’re drafting and the flow of the draft, but I’ve pushed runners down in my top 200 regardless.
That doesn’t mean I’m avoiding the position altogether, of course. Besides CMC, I’d love to get Bijan Robinson, Breece Hall or Jahmyr Gibbs in the first round this yaer. But when you look at the ADP data, there are more elite runners on the board later in drafts.
Right now, you can draft productive running backs like Kamara, Rhamondre Stevenson, James Conner and D’Andre Swift outside of the top 50. Breakout/sleeper runners, who used to go in the top 50 when managers would reach at the position, are also on the board much later. This season, that list includes the likes of Zamir White, Jonathon Brooks and Zack Moss, who are all available outside the top 80 based on the current ADP data at the NFFC. Heck, you can even get Nick Chubb outside of the top 90. I know he’s coming off a gruesome knee injury, but he’d have been picked much higher in past years.
This strategy isn’t for everyone. Heck, I’ve even said I don’t follow it to a tee. It might be my long love affair with running backs that keeps me from avoiding the position with each of my first five picks. With that said, I am far more likely to have three and maybe four wide receivers on my roster with my first five picks than I would have five years ago.
Don’t be afraid to make that switch to your draft strategies either. Offenses around the NFL have evolved, and fantasy managers should follow. I did. Much like Jedi master Yoda told Luke Skywalker in The Empire Strikes Back, “you must unlearn what you have learned.”
The 2024 NFL season is fast approaching, so it’s time to look at fantasy positional “tiers.” Unlike my PPR player rankings, tiers group players of similar value. So, if you miss out on a particular player on a tier in your draft, you can see others on that same tier who are good alternatives to pick.
I’ve covered quarterbacks and running backs, so now let’s look at wide receivers. This is now the most important position in fantasy football, especially in leagues that award points for receptions. It’s also the deepest position, as more teams have leaned on the pass attack in recent seasons. We’ve also seen a lot of wide receivers come out of the collegiate ranks and make an immediate impact (many of whom you’ll see in the first several tiers).
Tier 1 – The Elite
CeeDee Lamb, Cowboys Tyreek Hill, Dolphins Justin Jefferson, Vikings Amon-Ra St. Brown, Lions Ja'Marr Chase, Bengals
Lamb moved past Hill and Jefferson as the top wideout in fantasy football after a career 2023 season that saw him post 403.2 points. Hill, the WR2 last season, remains a close second. Jefferson remains in my top three, but the loss of Kirk Cousins brings at least some questions due to the state of the Vikings quarterback situation. He’ll be catching passes from either rookie J.J. McCarthy or journeyman Sam Darnold. St. Brown is locked in as a top-five wideout, and Chase remains among the elite with a healthy Joe Burrow in Cincinnati.
Brown finished fifth in fantasy points among wideouts last season, but he faded down the stretch. Still, he’ll be a first-round selection in most drafts. Nacua, who came out of nowhere to rank fourth in points among wideouts, will be a top-24 overall pick. You must wonder if he can duplicate such a magical season, however, especially if Cooper Kupp can avoid injuries. Wilson is a popular breakout candidate, as he’ll have Aaron Rodgers under center. I am very high on Harrison Jr. coming into his rookie season, which is obvious as I have him listed as a potential low-WR1. He'll be a top-36 pick.
Tier 3 – Low WR1s
Davante Adams, Raiders Chris Olave, Saints Brandon Aiyuk, 49ers Drake London, Falcons Mike Evans, Buccaneers Michael Pittman Jr., Colts
Adams was inconsistent in the stat sheets last year but still finished in the top 10. Olave should post a career season with Michael Thomas off the roster, and Aiyuk should build on his impressive 2023 season. He’s also entering a contract year. This tier includes four players who could push for WR1 value. London is a popular breakout candidate with Kirk Cousins now under center in Atlanta. Evans was the WR7 a season ago, and he’s shown no signs of slowing down. Pittman Jr. should remain the Colts' No. 1 wideout, and his numbers were solid in games started by Anthony Richardson last season.
Tier 4 – High WR2s
DK Metcalf, Seahawks Nico Collins, Texans Deebo Samuel Sr., 49ers DJ Moore, Bears
The Seahawks passing game should benefit from hiring Ryan Grubb as their new offensive coordinator, which is good news for Metcalf. This tier also includes Collins ahead of Stefon Diggs, as he has a rapport with C.J. Stroud. Samuel Sr., coming off a WR15 finish, should be a fine No. 2 wideout. As for Moore, he will struggle to duplicate his high-end numbers from last season after the Bears traded for Keenan Allen and drafted Rome Odunze. He’ll drop from a mid-level No. 1 wideout to a No. 2 option.
Diggs can no longer be considered an elite fantasy option, as he'll compete with Collins and Tank Dell for targets. Still, he should finish in the WR2 range in what should be an explosive pass attack. Waddle and Smith are both in high-octane offenses and will be attractive WR2s in fantasy leagues. Nabers should be a target hero as a rookie in New York if his quarterbacks can get him the football. There's high-end WR2 potential in him.
Tier 6 – Low WR2s
Cooper Kupp, Rams Amari Cooper, Browns Terry McLaurin, Commanders Christian Kirk, Jaguars
Kupp has missed parts of the last two seasons due to injuries and is now entering his age-31 season, so he’s fallen to the WR2/WR3 range as a result. Cooper averaged a solid 15.3 PPR points in his 15 games last season, and he should remain the top option in the Browns pass attack even with the addition of Jerry Jeudy during the offseason. McLaurin should emerge as the first option in the passing game for rookie Jayden Daniels. Kirk will be the first receiving option with Calvin Ridley no longer in the Jaguars offense.
There is real upside in this tier as Flowers, McConkey and Higgins could push for WR2 value. Flowers should build on a good rookie season, and McConkey has a shot to lead all Chargers wideouts in targets. He’ll be a popular sleeper option in drafts. Higgins had a subpar 2023 but will be motivated to rebound in a contract year. Pickens and Reed could both break out as the projected top receivers for their respective teams. Allen, whose stock fell after being traded to the Bears, is now a flex option. The same holds true for Dell, who looked terrific as a rookie but will lose opportunities to Diggs.
Ridley, who finished 18th among wideouts last season, is now in an offense with an unproven quarterback in Will Levis and will have to compete with DeAndre Hopkins. Johnson will be the top target for Bryce Young in Carolina, so I can see him averaging 12-13 points per game. Brown could be a bargain for managers if he opens the season as the top wideout in Kansas City. I have his new teammate, Rice in his tier, but I have no idea what sort of suspension he’ll face for his off-field problems. Sutton, who remains the clear top wideout in Denver, and the veteran Godwin should both be on the low WR3 radar.
There’s plenty of upside in Tier 10, but some questions too. Addison would be ranked higher if it weren’t for the quarterback questions in Minnesota, and Hopkins will contend with Ridley for targets in Tennessee. I like Smith-Njigba as a potential sleeper/breakout in his second season, but Lockett remains a big part of Seattle's offense. Williams, who will see a bigger role in Detroit this season, should post career numbers. He has sleeper/breakout appeal.
Tier 10 – High WR4s
Brian Thomas Jr., Jaguars Keon Coleman, Bills Xavier Worthy, Chiefs Rome Odunze, Bears Christian Watson, Packers
We can call this the rookie tier, as it includes Thomas Jr., Coleman, Worthy and Odunze. All four have a chance to play prominent roles for their respective teams. Odunze, who will have to compete with Moore and Allen for targets in Chicago, might have the lowest ceiling of the quartet. Watson is hard to trust because of last season's injury woes, but he could also be a bargain.
Tier 11 – Mid WR4s
Adam Thielen, Panthers Mike Williams, Jets Jakobi Meyers, Raiders Curtis Samuel, Bills Brandin Cooks, Cowboys
Thielen and Williams will be no better than the second-best options in the passing games of their respective teams. Meyers might have hit his ceiling last season when he finished as the WR24, but he's still worth a late look. Samuel has some sleeper appeal in Buffalo, and Cooks will be a matchup-based option in what figures to be a highly productive Cowboys passing game.
Tier 12 – Low WR4s
Gabe Davis, Jaguars Jerry Jeudy, Browns Josh Downs, Colts DeMario Douglas, Patriots Josh Palmer, Chargers
There are a lot of recognizable names, but none of them come with target guarantees. Davis will have to compete with Thomas Jr. for a starting job in Jacksonville, and Jeudy will be the second or third option in the Browns passing game. Downs and Douglas have some deep sleeper appeal.
The 2024 NFL season is fast approaching, so it’s time to look at fantasy positional “tiers.” Unlike my PPR player rankings, tiers group players of similar value. So, if you miss out on a particular player on a tier in your draft, you can see other players on that same tier who are good alternatives.
I’ve covered the quarterback teirs, so now let’s look at the running backs. With the number of true featured runners dwindling, backs have lost some of their past luster in drafts. This should change strategies, as managers can wait and still land productive runners in rounds 4-5 and beyond.
Tier 1 – The Elite
Christian McCaffrey, 49ers
McCaffrey has a chance to finish his career as one of the best fantasy running backs ever, even on the same level as greats like LaDainian Tomlinson and Marshall Faulk. For that reason, I have him on his own tier. He’ll be the consensus top overall pick in the majority of drafts too, making McCaffrey the most valued asset in fantasy football once again.
Robinson had a good but not great rookie season, finishing ninth in PPR points. Still, I can see him pushing into the top three in Year 2, as he’ll no longer be “handcuffed” under new offensive coordinator Zac Robinson. Hall finished second in points among runners last season, and that was after coming off a serious knee injury. Barkley, who finished as the RB12 in 2023, should push into the top five or 10 behind a solid Eagles offensive line. Gibbs will continue to split work in Detroit with David Montgomery, but he has top-five upside.
Tier 3 – Mid RB1s
Jonathan Taylor, Colts Travis Etienne, Jaguars Kyren Williams, Rams
Taylor had his ups and downs last season, but he finished strong with 17-plus points in three of his last four games. He also won’t lose work to Zack Moss, who is now with the Bengals. Etienne, last season’s No. 3 runner, will be picked in Round 2 or 3. Williams was a superstar last year, scoring 15 touchdowns in 12 games. He does lack durability, however, and the Rams drafted Blake Corum. That makes Williams a bit of a risk, but he's still a top-25 pick.
Jacobs is coming off a bad season, especially compared to what he accomplished in 2022, but signing with the Packers is a positive for his fantasy appeal. Henry is entering his age-30 season, but he still finished as the RB8 last year and has little competition for touches in Baltimore. White might struggle to duplicate the RB4 finish he had last year, but he’ll remain a top-50 overall fantasy selection. White is also a strong pass catcher, which benefits his value. Pacheco is the featured back in Kansas City and could push into the top 10.
Achane was a fantasy superstar at times as a rookie, but his ceiling could still be limited with Raheem Mostert in the Miami backfield. Still, he has RB1 potential. Cook was solid once Joe Brady took over the Bills offense last season, averaging more than 16 points. He should remain the team’s lead back, even with the addition of rookie Ray Davis. Kamara averaged almost 20 touches per game last season and should still be in the RB1/RB2 mix. Walker hasn’t truly busted out in the stat sheets, but he’s been a steady No. 2 option.
Tier 6 – Mid RB2s
Joe Mixon, Texans Zack Moss, Bengals D'Andre Swift, Bears Rhamondre Stevenson, Patriots James Conner, Cardinals
Mixon’s move to Houston could affect his touches to a degree, but he’s still a solid No. 2 option. Remember, he finished as the RB6 last season. His replacement in Cincinnati, Moss, will be a popular breakout candidate. I can see him easily finishing in the top 15-20 runners as their featured back. Swift was the RB20 with the Eagles in 2023, and he’ll push for that sort of finish now that he’s in Chicago. Stevenson didn’t put up great totals last season, but he also missed five games. In PPR formats, he should push back into the RB2 range even with Antonio Gibson in the mix. Conner was a league winner for managers at the end of last season, but he missed four games and could lose some work to rookie Trey Benson.
Tier 7 – Low RB2s
Zamir White, Raiders Jonathon Brooks, Panthers Nick Chubb, Browns Aaron Jones, Vikings Raheem Mostert, Dolphins David Montgomery, Lions
This tier includes sleepers/breakouts White and Brooks, who could see a featured role for their respective teams. Chubb is coming off a serious knee injury, so it’s tough to project him as more than a No. 2 fantasy runner. If he can re-claim his previous form, however, Chubb could be a major bargain. Jones missed six games a season ago, but he was a star down the stretch and figures to be the top back in Minnesota. Mostert is coming off a career year that saw him score 21 touchdowns, so regression is imminent. Montgomery was the RB17 in 2023, but he’s likely to play second fiddle to Gibbs.
Tier 8 – High RB3s/Flex
Najee Harris, Steelers Tony Pollard, Titans Austin Ekeler, Commanders Javonte Williams, Broncos Brian Robinson Jr., Commanders
Harris hasn’t been able to return to the elite fantasy status he enjoyed as a rookie, and the emergence of Jaylen Warren makes him hard to trust as more than a flex. Pollard, coming off a disappointing final season in Dallas, could find himself in a committee with Tyjae Spears. Ekeler and Robinson Jr. will share the work in Washington, limiting both their ceilings, and Williams finds himself in a crowded Denver backfield that could limit his upside.
Singletary could be a nice bargain in fantasy drafts, as he knows Brian Daboll's offense well and has little competition for touches. Warren was more efficient than Harris last season, so he’s not too far behind his teammate in the rankings. The Titans will use both Pollard and Spears in their backfield, and I wouldn’t be shocked if the latter was more effective in the stat sheets. Zeke is back in Dallas, but he’ll be part of a committee with Rico Dowdle and others.
This tier includes handcuffs and backs who will compete for depth-chart positioning in camp. Benson, Allgeier and Ford will all be valuable insurance, while Edwards and Dobbins will compete for the top spot in Los Angeles (though a committee is imminent). Charbonnet, Brown and Corum will also be seen as handcuffs, though all three could push for standalone value.
Tier 11 – Mid to Low RB4s/Handcuffs
Ty Chandler, Vikings Rico Dowdle, Cowboys Chuba Hubbard, Panthers Antonio Gibson, Patriots Alexander Mattison, Raiders Kendre Miller, Saints
This tier is also full of committee backs and potential fantasy handcuffs, including guys like Chandler, Dowdle and Hubbard. Each of them, and Gibson, could also push for standalone flex value. Miller could be a deep sleeper if Kamara is forced to miss some playing time.
Welcome to the “dart throw” tier! This group includes potential handcuffs and several young running backs competing for touches with their respective teams. Vidal is an interesting option, as he’ll have the one-dimensional Edwards and the injury-prone Dobbins ahead of him on the Chargers depth chart. Fellow rookies Lloyd, Davis, and Wright are late fliers, but none of them will open the season higher than second on their teams.
Greatness is difficult to achieve, and it can be even more difficult to duplicate. That’s why I always preach to fantasy football managers, new and old, to “beware the magical season" when preparing for drafts.
The NFL has had more than its share of players who failed to make good after a "magical" season. Remember Braylon Edwards, who looked like a fantasy star when he posted 1,289 yards and 16 touchdowns for the Browns in 2007? He went on to score 15 more touchdowns ... the rest of his career.
A more recent example is Josh Jacobs, who led the NFL in rushing yards and was the RB3 with the Raiders in 2022. Unfortunately, his stats took a nosedive last season. Jacobs rushed for 848 fewer yards and averaged 5.2 fewer fantasy points, finishing just 28th among fantasy runners.
There are countless other examples too, some of which include former gridiron greats. Heck, Dan Marino threw for almost 1,000 fewer passing yards and 18 fewer touchdowns (1985) following what was the best statistical campaign of his Hall-of-Fame career in 1984. Even Marino isn't exempt!
The point here is one monster season doesn't guarantee another, even if an elite athlete recorded it. So, which players who exceeded expectations last season might be in line for a decline in their statistical success in 2024?
Here's a list of 20 players, some of whom are elite fantasy players, who will still likely struggle to produce the same statistics from a season ago.
Josh Allen’s 15 rushing touchdowns: Allen and Jalen Hurts both rushed for 15 scores a season ago, which is the most by a quarterback in league history. What’s more, there’s only been six quarterbacks to rush for at least 10 touchdowns in a single season in the Super Bowl era. That list includes Allen, Hurts (2), Cam Newton (2), Kyler Murray, Kordell Stewart and Daunte Culpepper. Allen had never rushed for more than nine touchdowns in a single season before this past season, so I expect that 15-score total to decline.
Jalen Hurts’ 15 rushing touchdowns: Hurts is in the same boat as Allen, as he’ll struggle to hit the 15-rushing touchdown total again. The good news, though, is Hurts hit double digits in that category each of his last three seasons. Still, I’m more comfortable with a 10-TD projection, especially with fantasy superstar running back Saquon Barkley in the backfield.
Justin Herbert’s 35.1 pass attempts per game: The Los Angeles Chargers ranked seventh in pass percentage last season under Kellen Moore, and Herbert averaged 35.1 pass attempts in 13 games. New offensive coordinator Greg Roman has served in that role for three different teams in 10 years at the NFL level. During that time, the most pass attempts one of his quarterbacks has averaged was Lamar Jackson (31.8 in 2021). He is the lone QB to average more than 30 pass attempts per game under Roman. That’s bad news for Herbert, who will be hard-pressed to duplicate his 35.1 attempts.
Matthew Stafford’s late-season run: Stafford finished last year as the QB15, averaging 16.2 points per game. It was a tale of two seasons, however, as Stafford averaged 251.1 passing yards, 13.5 fantasy points and scored nine touchdowns in his first nine games. Over his final six starts, he averaged 284.1 passing yards, 20.3 points and threw 15 touchdowns. In that span, Stafford scored at least 18.5 points in five straight games. He had strung together five straight such performances just once before in his career (2013). I wouldn’t expect the veteran to duplicate such a productive span of games again.
Breece Hall’s 95 targets and 76 receptions: Hall finished last season as the RB2, due in part to a serious statistical run in the second half that saw him emerge as a huge option in the Jets pass attack. In his first eight games, Hall averaged 3.9 targets and 2.9 catches. He went off in his final 10 games, however, averaging a stout 6.8 targets and 5.7 receptions.
That rise in targets and catches came in large part because of the quarterbacks the Jets were using. Trevor Siemian and Tim Boyle started a combined five games (played in eight), and they targeted Hall a ton out of the backfield. The duo combined to target running backs on nearly 30 percent of their pass attempts! By comparison, Aaron Rodgers targeted his runners as receivers in just 20.7% of his passes in his last season in Green Bay.
Raheem Mostert’s 21 touchdowns: Mostert came out of nowhere to score 21 times last season. He had scored just 19 touchdowns in his previous eight years … combined! Those touchdowns made up for 47 percent of his 267.7 points, so regression is coming. Heck, even if Mostert scores eight to 10 touchdowns in 2024, I’d consider that a major win as a fantasy manager.
Aaron Jones’ late-season touches: Jones scored fewer than 10 fantasy points in all but three of his first eight games of last season. In that time, he averaged 12.8 touches, 3.8 yards per rush, and 10.9 points. Over his final three regular-season games, however, he averaged a robust 23.3 touches, 5.7 yards per rush and 15.9 fantasy points. That is a massive increase for the veteran runner.
If we also include his two playoff games, Jones averaged 22.6 touches, 5.7 yards per rush and 19.4 points in his final five contests. He also rushed for 100-plus yards in every game. Before this “magical” stretch, Jones had never rushed for 100-plus yards in more than two consecutive games! So, as good as he was in this stretch, it’s likely to be an outlier.
Gus Edwards’ 13 rushing touchdowns: Edwards was a red-zone machine last season, scoring 13 touchdowns on the ground. He had rushed for 13 touchdowns in his previous four years … combined! So, while he will be in the run-based offense of new coordinator Greg Roman in Los Angeles, Edwards will have competition for touches in the form of J.K. Dobbins and rookie Kimani Vidal. Six to eight touchdowns might be more attainable.
Puka Nacua’s 1,575 receiving yards: Nacua was a stat monster last season, finishing fourth in fantasy points among wideouts. He did it, in large part, based on his rookie-record 1,575 receiving yards. That begs the question … what if Cooper Kupp stays healthy for most of this season?
After all, Nacua averaged 78.7 yards in the 12 games he played with Kupp last season. That would be around 1,338 yards over a full season. In the five games Nacua played without Kupp, he averaged 108.4 yards. That would project to over 1,840 yards. So, anyone who is drafting Nacua in the first round and expecting a duplication of his 2023 yardage totals has to be doing so with the thought Kupp is going to miss a portion of the season. If not, Nacua might end up being less productive in terms of real and fantasy football.
Stefon Diggs 160 targets: Diggs averaged 9.4 targets per game last season and was sixth in targets among wideouts. It was the fourth straight year he had seen at least 154 targets. That trend is unlikely to continue though, as he now joins a crowded receiver’s room with Nico Collins, Tank Dell and others. With Collins averaging 7.3 targets per game and Dell at just under seven, it’s difficult to see Diggs getting over nine per game, not to mention 160 targets. Instead, I’d project him for closer to 130-140 unless injuries occur.
Keenan Allen’s 1,249 receiving yards: Some might have forgotten because he was injured late in the season, but Allen was an elite fantasy wideout in his first 13 games. That won’t be the case this season, though. With his move to the Bears, he’ll have to share targets with DJ Moore, rookie Rome Odunze, and Cole Kmet. Also, keep this in mind … the Bears have had only nine wide receivers post 1,000-plus yards in the Super Bowl era. What’s more, the offense has produced multiple 1,000-yard WRs in the same season twice (1995, 2013).
Courtland Sutton’s 85.6% catchable target rate: Sutton finished as the WR35 last year, which came even though he scored 10 touchdowns and was third among wideouts (min. 75 targets) in catchable target rate. That came because of Russell Wilson, who ranked third in adjusted completion percentage among quarterbacks with at least 10 games played. That stat factors in drops, spikes, throwaways, hits as the ball is thrown and batted balls, per Fantasy Points Data. With a rookie in Bo Nix or Zach Wilson (QB21 in ADJ CMP%), Sutton will likely see far fewer accurate passes in the Broncos offense.
Rashee Rice late-season target share: Rice was one of the top wide receivers in fantasy football in the second half of last season, ranking WR8 based on points over the final eight weeks. In that time, he saw 23.9% of the wide receiver targets in Kansas City, compared to a 12.6% share in his first 10 contests. The Chiefs added Marquise Brown and rookie Xavier Worthy in the offseason, however, which will no doubt put a dent into Rice’s share. He is also expected to be suspended for off-field issues, decreasing his value further.
DeAndre Hopkins’ 137 targets: Hopkins has long been a fantasy star, but he’s started to lose a little of his sparkle. He posted an average of 13.2 fantasy points per game last year, which is his lowest total since his rookie campaign, and it took him 137 targets to do it. With the addition of Calvin Ridley, who saw 136 targets last season, not to mention Tyler Boyd, who knows the offense of new head coach Brian Callahan, and Nuk’s target share is in serious danger of dropping even further as he enters his age-33 campaign.
Jordan Addison’s 10 receiving touchdowns: Addison finished a solid WR23 as a rookie, mostly on the strength of his 10 touchdown catches. The problem is seven of those scores came with Kirk Cousins throwing him the football. In the nine games without him, Addison found the end zone just three times. Who knows, maybe journeyman San Darnold or rookie J.J. McCarthy will exceed expectations, but 10 scores for Addison seems unlikely.
Adam Thielen’s 231 PPR fantasy points: Thielen was a star in the first half of last season, ranking eighth in fantasy points among wideouts while averaging 17.8 points. His stats went south the rest of the season, however, as Thielen was the WR43 in his final eight games with an average of 8.9 points. With the additions of Dionte Johnson and Xavier Legette, Thielen will struggle to hit even the 200-point mark during his age-34 campaign.
Evan Engram’s 963 receiving yards: Engram is coming off a career season that saw him put up 963 yards, which is 197 more yards than his previous high (2022). Fantasy managers should keep in mind, however, he was more effective when Christian Kirk was out. In five games without Kirk, Engram averaged a robust 71.4 yards. Compare that to the 50.5 yards he averaged when Kirk was active, and it’s obvious Engram’s ceiling was affected. Also, the Jaguars added Gabe Davis and Brian Thomas Jr. in the offseason.
David Njoku’s 882 receiving yards: Njoku was a fantasy star last season, finishing sixth among tight ends in total fantasy points. He was also sixth in yards at the position. Where I’m concerned is in his splits with and without Deshaun Watson. When Joe Flacco was in place of an injured Watson, Njoku averaged 78 yards per game. With Watson under center, that total shrunk to a modest 38.3 yards. The Browns also added wideout Jerry Jeudy in the offseason, so Njoku could be hard-pressed to post more than 650 yards.
Cole Kmet’s touchdown market share: Kmet was a popular target for Justin Fields in the red zone last season, posting a 31.6% receiving touchdown market share (min. 75 targets) per Fantasy Points Data. That was second best behind only Sam LaPorta. Unfortunately, that percentage seems destined to fall with the trio of Moore, Allen, and Odunze at wide receiver, not to mention the addition of veteran tight end Gerald Everett, in 2024.
Jonnu Smith’s 70 targets: There was a time last season when Smith was a startable asset in fantasy leagues, even outscoring his former teammate, Kyle Pitts. Unfortunately, his move to Miami will not benefit him in the stat sheets. Since coach Mike McDaniel took over the offense, his tight ends have averaged a league-low 2.2 fantasy points per game. Their tight ends also ranked dead last in targets, receptions and yards, and they’re tied for the second-fewest touchdowns scored. That’s bad news for Smith’s fantasy appeal.
